![]() ![]() ![]() With a smart and well refined multi channel campaign, you will convert more leads and increase your bottom line. Multitouch strategies are also a surefire way to start converting more prospects to lead that you’d otherwise be leaving on the table with one singular touchpoint. Create a journey, tell a story, excite and wow your client through a funnel that rolls across each channel that speaks to your consumer. If you miss out on the channel they prefer, well then, it’s over. A new interaction on a new secondary channel, that ultimately provides further value and delivers your message in a new way that may resonate better with the prospect.Ĭonsumers and buyers have their individual channels and methods that speak to them. Having multiple touchpoints really just means having more than one type of interaction available for the potential buyer with your business. It’s not often love at first sight ‘round these parts. Giving them multiple opportunities to interact with your business in different valuable ways allows them to understand your offering better and create a deeper connection. ![]() Imagine it’s like dating someone –you’d have to be pretty confident getting yourself into a relationship after just one date, right? It’s the same with prospects. If you reach out to someone using only one channel, and they don’t bite, that’s it – ding ding ding! You’re out of the game. To convert high quality leads, the more the merrier –but the key is that the ‘more’ needs to be providing value. One really is the loneliest number when it comes to lead generation. Only having a single touchpoint for your business is a huge missed opportunity. No stress, we’re here to break this concept down for you in simple terms so you can understand just how powerful it can be for your business, while also giving you some tips to start applying multiple touchpoints from today. ![]()
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